Title: Gatorade "Pretty Serious"
Client/Brand: Gatorade
Length: 1:00
Role: Editor and Colorist
Concept
The advertisement is a high-energy motivational piece that contrasts the physical intimidation of a street game with the inner drive required to achieve greatness. It positions Gatorade as the fuel for athletes who refuse to be defined by their size, focusing on themes of intensity, resilience, and overlooked talent.